The geniuses at Microsoft once again clone The Apple
One has to wonder if Microsoft senior strategists ever have their own ideas. This job posting for a number of US cities clearly is an ad for “genius bar” staffers. The big question is in what venue? Since Microsoft doesn’t operate retail, they’ll need a partner for their Guru Trial. Surely anti-Vista fanboys need not apply.
My guess is this is being pushed by their new ad team: Crispin Porter + Bogusky.