Google Earth that is.  This Reuters article talks about the new KFC super logo near Area 51 as if it’s a direct link from Colonel Sanders to extraterrestrials.  The reality is, this is clearly designed as a satellite mapping system branding campaign. 

Consider that within just a few short months the imaging contractors used by Google, Yahoo, and MSN will all pick this up.  At that point the map-bloggers will have a field day.  Smart move on KFC’s part.  Interesting how KFC Pres Gregg Dedrick did not mention satellite imaging in his PR talk, more interesting is that Reuters did not pickup their hidden agenda.